For luxury tour operators, travel designers & press
A 4★ superior family resort in Unken, Salzburger Land — two direct flights a day from London into Salzburg, then thirty minutes to the door. World‑class skiing on the doorstep in winter, a swim‑lake in summer. Four‑hundred‑and‑fifty years of welcome, built for parents.
02 — The pitch
What started as a postal station in 1568 is now one of Austria's most considered family resorts. Run by the Unseld family, POST is built around a single idea: that a place should feel like it was made for you.
Sixty suites. Fifteen acres. A horse ranch, a bathing lake, a Baby Spa, a rooftop adults-only spa, a kids' club from newborns to teenagers, and food rooted in the region. Small enough that the team knows your client's name. Big enough that they never run out of reasons to stay — in any season.
02b — The family that runs it
A postal station since 1568, run by the Unseld family today. POST is what happens when the people who own the resort still live with their own decisions — including the ones their children spend the summer in.
Everything here, we built for our own families first. The Baby Spa, because we had babies. The rooftop, child-free, because we needed somewhere to go. Sixty rooms — no more — because that's small enough to read every guest's allergy card by hand, and your client's daughter, allergic to walnuts, is never going to see one.
Most family resorts at this scale are run by a brand. Ours is run by a family. That's the difference your client feels by check-out.
"It's the family that owns the place. By Tuesday lunch they know which child takes the brown horse, and which child takes the grey one."
03 — Why your clients book POST
Each is concrete, each is a fact your client can repeat to a friend.
Pushchairs waiting at the room. Carriers, cots, bottle warmers, organic baby food — already there. Not requested. Provided.
Eleven hours daily, Montessori‑led, newborn through teen. Parents arrive tense and leave rested.
An 80‑metre lake slide, on‑site horse ranch, padel, Go‑Karts, indoor adventure park, ski kindergarten. Fifteen acres, one entry.
Adults‑only, panoramic, child‑free by design. Plus a Baby Spa downstairs — both sides of the age scale, considered.
Boutique scale at resort depth. By day two, the chef knows your client's child by name. That's the trick.
Ski school and ski kindergarten on site, and four ski areas within forty minutes — Almenwelt Lofer (46 km) ten, the 270 km Skicircus Saalbach‑Hinterglemm forty — with a POST shuttle through the season. Then summer brings the lake and the ranch.
Front desk, kids' club, ranch, spa, kitchen, signage — the whole resort runs in both languages. Not a service for foreign guests, the default. Your client doesn't translate her own holiday; her four-year-old understands the riding instructor on day one.
04 — Who books POST
Second‑time parents, urban, value craft and quiet luxury. Won't book a kids'‑club hotel that looks like one. They want considered architecture, regional food and a room their toddler doesn't dent the brand of.
Sell line — "It's a Kinderhotel that was redesigned by adults who travel."
Grandparents, parents, kids — three age groups, one trip. Wants enough room (3‑bedroom suites) and enough quiet (rooftop spa) so all three can coexist.
Sell line — "Sonnentraum and Sonnenstudio sleep up to seven. Grandparents get the spa, parents get a date, kids get the lake."
Tried POST once, returns every season. Books the same suite. Knows the chef. Treats the lake like home. Strong rebooking rate; ideal for an early‑bird series.
Sell line — "Most guests come back within fourteen months. We can stack their next stay before they leave."
05 — A day at POST
A winter day. Real children. Captions are time of day.
06 — Spa & wellness
Adult clients ask first. We have a rooftop spa designed child-free, with an oval skylight onto the snow line and a quiet-room ritual — alongside a Maela Baby Spa for newborns from twelve weeks. Both sides of the age scale, considered.
Quiet zones, panoramic glass, mountain horizon. Designed child-free.
Open year-round. Glassy and quiet at first light.
Finnish, biosauna, steam. A full circuit, not an afterthought.
Buoyancy-collar floats from twelve weeks. Vanishingly rare in this category.
Splash fountains, shallow steps, warm water. Built for the under-six crowd.
Yoga, pilates, sound baths, breath-work, lake-side stretch — a different schedule each week, posted at the spa. Small groups, no shoes, on request.
07 — Year‑round, winter first
For an alpine audience, winter is the headline — world‑class skiing minutes from the door, a ski school on site, snow most years until Easter. The other three earn their rate too.
The headline season. Ski school and ski kindergarten on site; four ski areas within forty minutes — Almenwelt Lofer (46 km) ten, Steinplatte (40 km) thirty, the 270 km Skicircus Saalbach‑Hinterglemm forty — with a POST shuttle through the season. Sleigh rides, a covered ice rink and forest sledging for the days off‑piste; snow holds until Easter most years.
Lake open, ranch out daily, kids' club at full schedule. Book early — strong demand from Germany & Austria.
Quiet, easy, half empty. Forests in bud. Especially good for babies and very young children — calmer pool, smaller kids' club groups, no peak-summer crowds. Strong shoulder pricing for repeat guests.
Golden valley, hiking weather, harvest menu. Especially good for babies and very young children — quiet weeks, smaller groups, calmer ranch and spa. Also sells well to couples with grown kids.
Winter & ski — the headline for an alpine brief.
Ski school and ski kindergarten are on property, and four ski areas sit within forty minutes of the door — a POST shuttle runs through the season. For the days off the piste: horse‑drawn sleigh rides, a covered ice rink, forest sledging, and the rooftop spa to thaw out. Snow holds until Easter most years.
08 — Suites & rates
Nineteen room and suite configurations, all named for sunlight, grouped here into four categories for trade. Prices below are starting per adult, per night, with the full POST Gourmet Board and all POST included services. Child supplement from €55/night. Full inventory and seasonal rates on request — and see exactly what's included.
Sonnenschein
Sonnenspiel · Sonnenblume · Sonnenstrahl · Sonnenblick Superior · Sonnenrose · Sonnenblatt
Sonnenhut · Sonnengruss · Sonnentraum · Sonnenbogen · Sonnenberg · Sonnenhof Superior · Sonnenbogen 50 · Sonnenblick Superior 50
Sonnenbogen 60 · Sonnentraum 60 · Sonnentraum 65 · Sonnenstudio
Every suite name starts with Sonnen- (sun-) and ends in a different kind of light or warmth — schein (shine), strahl (beam), blick (view), traum (dream), blume (flower), hof (yard), gruss (greeting), spiel (play), studio (studio), and so on. Rates in EUR per adult, per night. POST Gourmet Board and all POST included services in every rate. Child supplement from €55/night.
Full inventory, seasonal rates, group inclusions, FAM availability and contracted DMC routing on request — send us the brief. For a line-by-line breakdown of board, childcare, spa and what costs extra, see the what's-included guide.
09 — Where we are
Niederland 28, 5091 Unken — a working alpine village in the Salzachtal valley, 3 miles from the German border.
Two direct flights a day from London to Salzburg — just over two hours in the air, then thirty minutes by road to the door.
10 — At the event
We're at the LISTEX Luxury Trade & Press Event on Wednesday 24 June 2026 — The Riverside Rooms, County Hall, South Bank. Book a 15-minute meeting with us through Mountain Trade Network, or just stop by. Trade: rates, FAM and routing. Press: the story, the imagery and a full press kit.
Trade & travel
Rates, FAM trips, group blocks and DMC routing — and your 15-minute meeting at the event.
Press & media
Press kit, high-res imagery, interviews and story angles — at LISTEX and beyond.
11 — Enquire
Tell us a little about your agency or title and what you need — rates card, FAM availability, routing, press kit or marketing assets — we'll come back fast.
